Most agencies sell you a channel and hope it works. We build the machine that makes the phone ring, and we grow your business in 90 days.
Most agencies sell you a channel and hope it works. We build the machine that makes the phone ring, and we grow your business in 90 days.
The success of your business and the reputation your brand is built on comes from understanding your customers, and having a strategy that aligns with the work you actually want. We’re experts at growing service businesses, but before we can help we need to understand your jobs, your numbers and your customers.
We learn what a job is actually worth to you, which ones you want more of, and where enquiries are leaking before they reach you.
We build a clear plan around the work you want, and choose the channels, offers and priorities that fill the calendar.
We build everything you need to get found, get chosen and get contacted, from landing pages and listings to campaigns and follow-up.
We refine, optimise and improve every part of the system, watching cost per job, close rate and lifetime value so growth compounds.
When customers need what you offer, your business should be easy to find. Show up wherever they're looking at the moment they're ready to choose.
When customers need what you offer, your business should be easy to find. Show up wherever they're looking at the moment they're ready to choose.
Our brand design instantly stops scrolls and separates you from the competition so when customers are looking you are the obvious choice.
Our brand design instantly stops scrolls and separates you from the competition so when customers are looking you are the obvious choice.
Your reputation matters, and customers trust other customers. We build reviews that help people understand why everyone trusts you.
Your reputation matters, and customers trust other customers. We build reviews that help people understand why everyone trusts you.
Once they choose you, every interaction should feel effortless, we use automation to handle the work behind the scenes, so you can focus on what matters.
Once they choose you, every interaction should feel effortless, we use automation to handle the work behind the scenes, so you can focus on what matters.
You get passed to an account manager and handed one channel. You still need a web person, a designer, someone for your CRM and follow-up, and you end up being the one holding it all together. Anything outside the agreed scope stalls. What comes back is activity and reports full of metrics nobody can tie to a booked job.
So you hire the good ones instead. A Google agency, a Meta agency, an SEO agency, someone for the website, someone else for follow-up. Each is genuinely excellent at their piece, and not one of them owns the outcome. Your Meta agency blames the landing page. Your SEO agency blames the ads. Nobody is watching what happens after the enquiry lands. You are the project manager now, and you are the only person who sees the whole number.
You work directly with the founders, everything is built as one connected growth system, and we keep solving the next bottleneck as it appears. Your marketing, enquiries, follow-up and reporting all work together, with the numbers tied back to what actually matters. Jobs, revenue and profit. Every line on that list above, for less than a third of the price.
We audit what’s costing you jobs and research the market you’re selling into. What competitors charge, how they position, where the gap is.
If you look like every other operator, price is the only thing left to compete on. We give people a reason to choose you that isn’t a discount.
If your details are wrong across the web, you lose jobs to whoever Google trusts more. We fix your listings so you show up where people search.
Most enquiries are lost on the page, not the phone. We answer the question that stops the call before they pick it up.
If you can’t tell which ad made the phone ring, you’re guessing. We track every call and form back to the campaign that created it.
Creative is the biggest lever in the account. We make ads that get the click and the call, then keep making more of what your audience reacts to.
Audiences built from your actual customers, not guesses. We send Google and Meta the signal that tells them who to find next, then scale your success.
Without a reason to call today, they’ll call eventually, which usually means never. We build offers that fill the calendar and protect your rate.
Your phone, your quote, your job. We can make your phone ring in a week, if nobody answers it for three days we’ve built you a bigger problem.
Enquiries go cold in minutes, not days. Every lead gets an instant reply and a reminder to you, so nothing sits in an inbox overnight.
Reviews get collected, replied to, and shown where people decide. Every new customer arrives already half-convinced.
Enquiries, booked jobs, cost per job and close rate in one place. You see what’s working and what to spend on next, not just what we spent.
"Before BRANDLOCKER, we were spending hundreds of dollars to bring in a new client. Now we're consistently acquiring new customers for 10x less, and our online presence finally reflects the quality of the salon. The growth has given us the confidence to expand our team and bring on another stylist. I couldn't be happier."
"The biggest difference wasn't just getting more leads, it was getting the right leads! BRANDLOCKER helped us clarify our message and attract people who genuinely aligned with our community. We tripled our leads on the same budget, and conversations with new members feel completely different now."
"For years we struggled to get help reflecting the quality of our uniforms online BRANDLOCKER completely elevated how customers experience us online, and the results have been incredible. We've tripled our annual revenue, become consistently profitable, and our advertising has never performed better."
"We wanted to make it easier for customers to enquire, book and move through the entire journey. BRANDLOCKER streamlined everything. We're generating leads at a much lower cost, our customer experience is smoother, and the systems have made life so much easier for our internal marketing team."
A decade across every discipline that determines how a business is found, understood and chosen. I architect your fully personalised strategy.
Systems, automation and AI into the strategy and execution to scale clients quicker. I interpret your data and help you accelerate growth.
Everything in the roadmap above. The audit and market research, your brand and messaging, local listings and citations, landing pages, offers, call tracking, creative, the Google and Meta campaigns, remarketing, instant follow-up, reviews and your dashboards.
Not a channel. The whole system.
That matters because the thing costing you jobs is rarely the thing you think it is. A business getting fifty enquiries a month and booking six doesn’t have a lead problem, it has a follow-up problem that more ads make more expensive. A business with great ads and a landing page that never answers the price question is paying to send people somewhere they leave. If we sold you Google and nothing else, we’d spend ninety days improving the one part you can see while the parts actually holding the number down stay broken.
So we take all of it, because that’s the only way we can be held to the number that matters, which is booked work, not clicks.
What it doesn’t cover is your ad budget, and third-party platform fees like software and subscriptions. Those are separate, paid by you direct, and we take no margin on them. You’ll always know what you’re paying us and what you’re paying everyone else.
There is no one perfect answer. It depends on which platforms you want to advertise on, how competitive your trade is in your area, how many jobs you need, and what a job is actually worth to you once it is done.
Expect $100 a day as a minimum testing budget. We will advise on your individual best starting point at Discovery, then show you how we scale both your budget and your margins as we optimise and iterate on the winners.
The number that decides everything here is what you earn on an average job. A business making $300 a job and a business making $8,000 a job need completely different budgets to reach the same profit, and only one of them can afford to lose ten enquiries learning what works.
People ask whether they can start smaller. You can, and sometimes we recommend it. But every campaign has a learning period, and that period is measured in conversions, not days. At $40 a day it can take five weeks to learn what $100 a day learns in two. You are not spending less, you are just waiting longer to find out what works.
What we will not do is spend your budget proving something we already know. If your listings are wrong and your landing page does not answer the price question, we fix that first, because ads only make an existing problem more expensive.
Your budget is separate to our fee, paid direct to Google and Meta. We take no margin on it.
Someone to answer the phone, and the capacity to do the work. Plus timely access to your accounts, approvals and any content we ask for.
Speed is the part we cannot do for you. An enquiry that gets a reply in five minutes and one that gets a reply the next morning are not the same lead, they are two different businesses. By the next morning they have called two competitors and booked whoever picked up first. You paid for that enquiry either way.
We have seen the same campaign, the same ads and the same budget produce completely different results in two businesses, and the only difference was who called back and how fast. That is not something marketing can fix. It sits on your side of the line.
Most operators say the same thing here, which is that they are on the tools all day and cannot answer. That is fair, and it is exactly what the automation is for. Missed calls text back instantly, every enquiry gets a reply and a booking link within seconds, and you get a reminder that will not let it sit overnight. That buys you hours, not days.
But at some point a human has to pick up, quote it and win it. We can make your phone ring in a week. If nobody answers it for three days we have built you a bigger problem, not a better business.
The same goes for capacity. There is no point filling your calendar if you cannot deliver the work, because unhappy customers cost you reviews, and reviews are what make the next customer cheaper.
We come to you before the ninety days are up and decide together whether to continue. If you keep going it is month to month with no fixed term.
The fee becomes 5% of total revenue excluding GST, or the same $2,500 a month, whichever is greater. In practice you only pay us more than $2,500 once you are turning over more than $50,000 a month. If we grow your business we earn more. If we do not, you pay exactly what you paid during the sprint.
A flat retainer pays an agency the same whether you had your best quarter or your worst. That is a comfortable arrangement for the agency and a bad one for you, because there is no cost to coasting. Tying our fee to your revenue means the only way we get a raise is by growing yours.
Your rate is set the day you sign and never renegotiated. A client who came in at 5% two years ago is still at 5%, whatever they turn over now.
If you want to stop, you stop. You keep the website, the pages, the listings, the ad accounts, the CRM data and every asset we built. We do not hold logins, we do not register anything in our name, and there is no exit fee.
Not every business continues, and that is fine. Some finish the sprint with a system that runs and a clear picture of what to do next. That is a good outcome, not a lost client.
Yes, and we would rather you used ours.
We built our own platform because the handover between marketing and follow-up is where service businesses quietly lose the most money, and no off-the-shelf tool watches both sides of it. It manages your pipeline automatically, sends personalised communication to every enquiry without you writing it, and tracks the numbers that actually decide whether the month worked.
The part that matters most is what it sends back to the ad platforms. Most accounts optimise toward form fills, so Google and Meta learn to find you people who fill in forms. Ours feeds back the customers who actually paid, so the algorithm builds audiences from buyers instead of browsers. Same budget, better people, lower cost per job as it learns.
You can keep your own CRM and we will work inside it. Plenty of clients do, and you get the campaigns, the pages, the follow-up and the reporting either way.
It just will not be as effective. If your system cannot tell us which enquiry became a $6,000 job four weeks later, we are optimising toward the wrong signal, and so is Google. You end up paying to find more people who enquire instead of more people who buy.
You keep everything we build, including the accounts, whichever way you go. Nothing is held hostage and nothing is registered in our name.
The more mature your advertising is, and the less we have to implement to make your brand work, the quicker you will see results. Typically within hours to days of launching new campaigns and creative.
But it takes time to build landing pages, claim and correct your listings across the web, set up call tracking properly and get your follow-up running. If you bring us a mountain of things to fix, expect an extra week or two before results compared to a business that already has the foundational basics done.
The difference is bigger than people expect. A business whose Google profile is claimed, whose phone number matches everywhere and whose site loads properly can be live in days. A business with three conflicting addresses across the web, no tracking and a site that takes six seconds to load is a month of groundwork first, and skipping it just means paying to send traffic somewhere that leaks.
Most businesses turning over more than $1 million a year have ironed these out. Most businesses stuck under $500k are stuck because they have not. What brought you to the dance does not get you through the next phase, so we fix it first.
There is also a difference between a result and a trend. A good week is not proof. We hold changes long enough to know whether they worked, because reacting to five days of data is how accounts get broken by the people managing them.
We work fast. That is why it is called a sprint, not a crawl.
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