Most agencies sell you a channel and hope it works. We build the machine that brings customers in, and we grow your store in 90 days.
Most agencies sell you a channel and hope it works. We build the machine that brings customers in, and we grow your store in 90 days.
The success of your store and the reputation your brand is built on comes from understanding your customers, and having a strategy that aligns with your margins. We’re experts at growing ecommerce brands, but before we can help we need to understand your products, your numbers and your buyers.
We learn how your store actually performs, what sells, what it earns you after costs, and where the growth is already hiding.
We build a clear plan around your products and your numbers, and choose the channels, offers and priorities that move revenue.
We build everything your store needs to get found, get chosen and convert, from product pages and feeds to campaigns and follow-up.
We refine, optimise and improve every part of the system, watching margin, acquisition cost and repeat rate so growth compounds.
When customers need what you offer, your business should be easy to find. Show up wherever they're looking at the moment they're ready to choose.
When customers need what you offer, your business should be easy to find. Show up wherever they're looking at the moment they're ready to choose.
Our brand design instantly stops scrolls and separates you from the competition so when customers are looking you are the obvious choice.
Our brand design instantly stops scrolls and separates you from the competition so when customers are looking you are the obvious choice.
Your reputation matters, and customers trust other customers. We build reviews that help people understand why everyone trusts you.
Your reputation matters, and customers trust other customers. We build reviews that help people understand why everyone trusts you.
Once they choose you, every interaction should feel effortless, we use automation to handle the work behind the scenes, so you can focus on what matters.
Once they choose you, every interaction should feel effortless, we use automation to handle the work behind the scenes, so you can focus on what matters.
You get passed to an account manager and handed one channel. You still need a web team, a designer, someone for email and automation, and you end up being the one holding it all together. Anything outside the agreed scope stalls. What comes back is activity and reports full of metrics nobody can tie to a dollar.
So you hire the good ones instead. A Google agency, a Meta agency, an email agency, an SEO agency. Each is genuinely excellent at their piece, and not one of them owns the outcome. Your Meta agency blames the product page. Your SEO agency blames the ads. Email is waiting on creative from someone else. You are the project manager now, and you are the only person who sees the whole number.
You work directly with the founders, everything is built as one connected growth system, and we keep solving the next bottleneck as it appears. Your marketing, sales journey, automation and reporting all work together, with the numbers tied back to what actually matters. Customers, revenue and profit. Every line on that list above, for less than a third of the price.
We audit what's costing you orders and research the market you're selling into. What competitors charge, how they position, where the gap is.
If you look like every other store, price is the only thing left to compete on. We give people a reason to choose you that isn't a discount.
Most carts are lost on the product page, not at checkout. We answer the question that stops the sale before they add to cart.
Without a reason to order today, they'll order eventually, which usually means never. We build offers that move stock and protect your margin.
Audiences built from your actual buyers, not guesses. We send Google and Meta the signal that tells them who to find next, then scale your success.
Creative is the biggest lever in the account. We make ads that get the click and the order, then keep making more of what your audience reacts to.
Most people don't buy the first time. We put you back in front of the ones who nearly did, which is the cheapest revenue in your ad account.
Google and Meta can only sell what they can read. We fix your feed and schema so your price, stock and ratings show up online when it matters.
Your suppliers, your stock, your shipping. We can make a product sell out in a week, if the order takes three months we've built you a bigger problem.
Welcome, abandoned cart, post-purchase, win-back. This is the second order, and the second order is the whole business.
Product reviews get collected, replied to, and shown where people decide. Every new customer arrives already half-convinced.
Revenue, margin, repeat rate and sell-through in one place. You see what's working and what to reorder, not just what we spent.
"Before BRANDLOCKER, we were spending hundreds of dollars to bring in a new client. Now we're consistently acquiring new customers for 10x less, and our online presence finally reflects the quality of the salon. The growth has given us the confidence to expand our team and bring on another stylist. I couldn't be happier."
"The biggest difference wasn't just getting more leads, it was getting the right leads! BRANDLOCKER helped us clarify our message and attract people who genuinely aligned with our community. We tripled our leads on the same budget, and conversations with new members feel completely different now."
"For years we struggled to get help reflecting the quality of our uniforms online BRANDLOCKER completely elevated how customers experience us online, and the results have been incredible. We've tripled our annual revenue, become consistently profitable, and our advertising has never performed better."
"We wanted to make it easier for customers to enquire, book and move through the entire journey. BRANDLOCKER streamlined everything. We're generating leads at a much lower cost, our customer experience is smoother, and the systems have made life so much easier for our internal marketing team."
A decade across every discipline that determines how a business is found, understood and chosen. I architect your fully personalised strategy.
Systems, automation and AI into the strategy and execution to scale clients quicker. I interpret your data and help you accelerate growth.
Everything in the roadmap above. The audit and market research, brand and messaging, product pages, offers, feeds and schema, tracking, creative, the Google and Meta campaigns, retargeting, email flows, reviews and your dashboards.
Not a channel. The whole system.
That matters because the thing costing you orders is rarely the thing you think it is. A store converting at 0.8% doesn’t have an ads problem, it has a product page problem that ads make more expensive. A store with good ads and no email flows is paying for the first order and giving away the second. If we sold you Meta and nothing else, we’d spend ninety days improving the one part you can see while the parts actually holding the number down stay broken.
So we take all of it, because that’s the only way we can be held to the number that matters, which is what you keep, not what a platform reports it made you.
What it doesn’t cover is your ad budget, and third-party platform fees like apps and subscriptions. Those are separate, paid by you direct, and we take no margin on them. You’ll always know what you’re paying us and what you’re paying everyone else.
Enough to buy the algorithm enough data to learn from. That number is set by your own economics, not by us, and it’s easy to work out.
Google and Meta optimise off conversion events. Under roughly thirty to fifty purchases a week a campaign never really exits the learning phase, so it keeps guessing, and guessing is expensive. If your product acquires a customer at $40, that’s around $1,400 a week. At $15 it’s a third of that. Cheap products at high volume need less budget than expensive products at low volume, which is the opposite of what most people assume.
$100 a day is the floor we’d start testing at. Below that you’re not running a campaign, you’re buying a very slow opinion.
The second number is margin. If your contribution margin after cost of goods, shipping and platform fees won’t carry your acquisition cost, more budget makes the loss bigger, not smaller. We work that out at Discovery before a dollar goes out, and if the maths doesn’t work we’ll tell you the product or the price is the problem, not the traffic.
Your budget is separate to our fee and paid direct to Google and Meta. We take no margin on it, so we’ve got no reason to push you to spend more than the account can profitably absorb. As winners emerge we’ll show you where scaling spend makes money and where it just buys worse customers.
Stock, the ability to ship it, and timely access to your accounts, approvals and anything we ask you for.
Your suppliers, your stock, your packing, your shipping, your returns and refunds. That stays with you, or with a 3PL running it for you. Everything else is ours.
We build the dashboards that make your side predictable. Sell-through rate by product, what’s moving, what’s about to run dry and how long you’ve got left at the current rate. Reordering becomes a number you act on weeks out, not a guess you make when the shelf is already empty.
What we can’t do is place the order. On evergreen lines you want thirteen weeks of cover as a minimum, because the run rate you’re ordering against is the exact thing we’re about to change. We can make a product sell out in a week. If the reorder takes three months we’ve built you a bigger problem, not a better business.
Stop-start is the fastest way to ruin an ad account. Spend goes on, spend comes off, the learning resets, costs climb, and every restart is more expensive than the last one. Scaling on top of that is a nightmare, and it isn’t something we can fix downstream with better ads.
So we ask it plainly at Discovery. Can you fund your next order without waiting to sell through this one? If new stock only gets ordered once the old stock clears, you’re not ready to scale yet. That isn’t a knock on the business, it means the constraint is cash and supply, not traffic, and adding demand on top of it just adds overhead you’ll be paying for while nothing moves. Fix that first and we’re worth the money. Until then we’re not the right fit, and we’d rather say so now than three months in.
We come to you before the ninety days are up, put the numbers on the table, and decide together whether to keep going. If you do, it’s month to month with no fixed term and nothing new to sign.
The fee becomes 5% of total sales revenue excluding GST, or $3,500 a month, whichever is greater. In practice you only pay more than $3,500 once you’re turning over more than $70,000 a month. If we grow the store we earn more. If we don’t, you pay exactly what you paid during the sprint.
We do it that way on purpose. A flat retainer pays an agency the same whether your revenue doubles or flatlines, and that’s the reason so many of them go quiet around month five. Tying our fee to your revenue means the only way we give ourselves a raise is to give you one first.
The work changes too. The sprint is mostly building: brand, pages, offers, feeds, tracking, flows. That’s a one-time cost you don’t pay twice. After it the job is scaling what’s working, cutting what isn’t, feeding the account fresh creative before the current winners fatigue, and finding the next constraint. It always moves. First it’s traffic, then conversion rate, then margin, then repeat purchase. We go after whichever one is holding the number down that month.
Your rate is set at signup and doesn’t get renegotiated later, so growing fast is never something we can charge you extra for.
Yes. We work inside the store. Product pages, collection pages, templates, offers, feeds, schema and tracking are ours to build and change.
That’s deliberate. Recommendations sit in a document. The reason most audits change nothing is that the person who wrote it isn’t the person who has to implement it, and the owner receiving it is already working sixty hours a week. If we’re being measured on revenue, our work can’t be sitting in someone else’s queue waiting for a spare Sunday.
You’ll need to give us collaborator access to Shopify, plus your ad accounts, analytics and email platform. We’ll tell you exactly what we need and why in the first week, and we only ask for what the work requires.
We build on a duplicate of your theme, check the changes, then push them live. Your store is never a work site during trading hours and nothing goes out half-finished.
What we write is built around your actual positioning, your terms and your conditions. We don’t invent claims. If an ad promises something, the page it lands on has to deliver exactly that, because a gap between what was advertised and what the buyer finds is one of the fastest ways to pay for traffic that was never going to convert. Where we find something obviously broken, we fix it on our version rather than send you a screenshot of it.
You keep everything, including what you had before we started. The theme, the assets, the accounts, the flows and the tracking are yours. If you’d rather run your old theme again at the end of the sprint, it’s still sitting there untouched. Nothing we build is held hostage.
First results usually land within hours to days of new campaigns and creative going live. The more mature your account already is, and the less we have to rebuild to make the brand work, the faster that happens.
The build is what takes the time. Rebuilding a store, creating and assigning product metafields, fixing a feed, getting tracking clean and sorting on-page content isn’t a same-day job. Bring us a mountain to fix and you’ll add a week or two before the first meaningful numbers compared to a store with the foundations already done.
That gap isn’t lost time. Running ads over a broken product page just buys you expensive proof that the page is broken. We fix the thing that converts before we pay to send people at it.
Then there’s your buying cycle, which nobody controls. A $60 impulse product tells you inside a week. A $600 considered purchase takes two or three, because people leave, think about it and come back through retargeting. Judge the first fortnight on click cost, add-to-cart rate and cost per purchase, not on a revenue total for a month that hasn’t finished happening.
Most stores over $1 million a year have the basics ironed out. Most stores stuck under $500k are stuck because they haven’t. What brought you to the dance doesn’t get you through the next phase, so we fix it first.
We work fast. That’s why it’s called a sprint, not a crawl.
Phone Number
Email Address
Office Address
